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Houghton Introduces ‘See Now, purchase Now’ for wedding gowns, But they Are or even more accurately, ‘see now, pre-order now.’ we are maybe perhaps not speaking about fast fashion that is bridal.

Increasingly more brands today are embracing some form of the see now, purchase now model, through the Fashion Week runways (with some exceptions) — to, of late, Coachella, with Alice + Olivia’s straight away shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand Houghton is bringing that concept to your bridal globe featuring its very very […]

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