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The conclusion of ‘an arranged wedding’ – exactly what the Ford-WPP imaginative split means for bespoke agencies

As Ford splinters its marketing company after a lengthy wedding with WPP in preference of a “multi-agency” proposition, The Drum unpicks what happened behind the scenes and what this means money for hard times of specific agency models. Since April, a $4bn cloud has loomed big over WPP’s Global Team Blue (GTB), the bespoke agency […]

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